Haverhill Design Haverhill Web Design


M & M Leisure

the background

e-commerce website designFounded in 1978, Suffolk based M & M Leisure is now one of the most highly regarded outdoors leisure retailers and caravanning specialists in the United Kingdom. Interest in trailer caravans and motor homes has soared since the millennium and recent figures indicate that caravanning is now the UK's most popular form of domestic tourism. With this in mind, Haverhill's M & M Leisure felt a fresh look was timely and appropriate.

the brief

M & M Leisure came to us seeking a modern, relevant and engaging new image. Having taken the decision to venture online, they also required a strong web presence in the form of an ecommerce site. Our brief included creating an online marketing and communications strategy in order to raise awareness of the new brand.

the outcome

brand design - logo designTaking simplicity as a keynote we developed an identity that directly references the iconic appeal of the caravan. The logo - a retro-chic rendering of the traditional caravan shape with its sweeping organic lines - is a celebration of the industry's heritage with a contemporary twist. It's lively and eye catching. The hint of forward movement reflects the buoyancy of the industry and the vitality and spirited direction of Graham and his team.

The new brand successfully translates through to the company's new e-commerce site which we built using our own SiteWise software. The site, which acts as an industry information hub as well as a retail environment, provides a rewarding interactive experience that helps capture and hold customers' attention. As it incorporates a content management system, the client is able to adjust and edit content as appropriate - in seconds - in response to changing customer demands or market conditions.

Our online marketing strategy is already reaping dividends for the company in terms of Search Engine Ratings and commercial results; these have far surpassed client expectations.

"We love our new brand. But it's the website that's really dazzled us with its performance. As well as acting as an information hub, carrying industry news, advice and updates, it's a brilliant showcase, has great search engine ratings and has generated some staggering sales results. Feedback from both our regular and new customers couldn't be more positive."

Graham Bashford, Managing Director, M & M Leisure

website : www.mmleisure.co.uk



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