Haverhill business group, Haverhill Enterprise has launched a fresh, new business image and marketing campaign, 'Focus on Haverhill'. The initiative has been designed to spotlight Haverhill's increasing status as an economic powerhouse of the eastern region and to promote the town as a leading UK business location.
Pure Energy, working in partnership with Printwise (Haverhill), was commissioned to create a suite of promotional materials to support the initiative. These include a publicity film, website and 28 page brochure which will spearhead the marketing drive.
'Focus on Haverhill' was presented to an audience of business and political leaders from across the region at a champagne reception held at Genzyme in April. Local MP and keynote speaker at this event, Richard Spring said: "The new website and accompanying brochure will be valuable tools to showcase Haverhill's commercial acumen and attract new business investment to the town. These will be among the first images that businesses see when they view Haverhill as a business destination. As such you would expect them to have impact, and they do!”
Commenting on the new campaign's aims, Haverhill Enterprise Chairman, Richard Herbert of the Herbert Group said: "The 'Focus on Haverhill' initiative has been developed to fulfill the growing requirement for up-to-the-minute information tailored to meet the needs of a business audience. We are responding to the demands from potential investors and developers, as well as people and staff relocating to Haverhill, who wanted to know more about working and living in the town."
Jason Fitzpatrick, Managing Director of Pure Energy said: "Our key objective was to build pride of place, while boosting awareness and understanding of the investment opportunities Haverhill has to offer. We have tried to convey the spirit of creativity and enterprise that exists here, along with the town’s young, diverse and aspirational culture."
The 'Focus on Haverhill' initiative was supported by St Edmundsbury Borough Council.
Date : 25-04-2008