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  Frequently Asked Questions ...

Q What is the difference between process and Pantone colours?
A Process colour is a common shortened form of the term 'four-colour printing process'.

Process colour (and similar terms) refers both to a method of reproducing coloured images on printing presses and to the specific ink colours used. Other ways of referring to this printing process include 'four colour', 'CMYK', 'full process' and 'full colour'.

The four-colour printing process is based on mixing pigments of the four following colours in order to make other colours: Cyan, Magenta, and Yellow, plus Black (abbreviated as 'K' for 'key'). Using black ink provides shadow detail and reduces the amount of the primary colours needed to print dark hues.

Printing in CMYK relies on qualities of colour mixing and human colour perception. It is the dominant method of printing that is capable of reproducing a full range of colour, required for reproducing colour photographs in all types of printed material.

If your logo or artwork has a primary colour, a Pantone colour may be used. This is an exact colour matched ink, different to that made up of CMYK. A colour may be picked from the PANTONE MATCHING SYSTEMŽ giving an exact match of the final printed outcome. A screen is unable to represent this as accurately.

Key Words: process colour, printing, CMYK, pantone matching system



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