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  Frequently Asked Questions ...

Q Why does the colour on screen look different to my printed work?
A Printed documents are matched exactly to colour values using CMYK or Pantone Colours, also refered to as Spot Colours. The image you see on your screen is made up of RGB colours and your screen is in effect a big light bulb so what you see is called additive colour. As paper cannot be lit up, the ink colours do not have the benefit of light enhancing them and making them brighter, this is commonly called subtractive colour. We calibrate our printers so we get the best colour range possible.

Many cameras also tend to show a colour cast i.e. slightly yellow, or blue for instance. If this is very obvious we will adjust your image before printing. if in doubt please order a proof. If you do not order a proof you will be agreeing to accept any final prints unchecked.

Please see 'What is the difference between process and Pantone colours' for further information on colour variation.

Key Words: print, pantone, spot colour, screen, CMYK, RGB



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